Brand Identity PRICING

Brand identity pricing can vary widely. An agency might charge $30,000 to $250,000, depending on who they are and the scope of the project. But not all businesses need to invest that much. As an independent designer, I’m often able to bring agency-level design and expertise to the same project that has a higher cost elsewhere

Below is suggested pricing for small business clients.

Logo Design

You’re confident your existing look and feel is right. You want to keep your current messaging, colors, fonts, imagery, and style. You just need a more polished, better-crafted brand mark. (Learn about my process here.)

  • Discovery - Worksheets and consultation to gain clarity on your background, goals, and audience. Survey of your existing materials. Moodboard presentation of visual examples for feedback to set a design direction.
  • Logo - A logo is one of the first things that consumers will see. It’s the cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3 logo concepts to present to you. The chosen concept will be applied to mock products to test how it would work in the “real world.” Includes a final bundle of source files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
  • Logo Color Specs - A sheet listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexadecimal codes provided.

$1,500

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Brand Necessities

You’re starting from scratch or refining your company’s existing branding. You need direction and a toolkit of visual and verbal elements. (Learn about my process here.)

  • Discovery - Worksheets and consultation to gain clarity on your background, goals, and audience. Survey of your existing materials. Moodboard presentation of visual examples for feedback to set a design direction.
  • Logo - A logo is one of the first things that consumers will see. It’s the cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3 logo concepts to present to you. The chosen concept will be applied to mock products to test how it would work in the “real world.” Includes a final bundle of source files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
  • Color Palette - Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexadecimal codes provided.
  • Messaging -  A tagline, headlines, or go-to phrases that convey meaningful ideas about your company.
  • Typography - Recommendations for brand fonts, with examples of how to use them.
  • Graphic Elements - Graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme. Applied to mock applications to illustrate how they can be used.
  • Brand Style Guide - A multi-page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.

$3,300

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Brand Launcher

All the brand necessities plus some extra assets such as a web site design layout, business card design and more! Are you ready to launch?

  • Discovery - Worksheets and consultation to gain clarity on your background, goals, and audience. Survey of your existing materials. Moodboard presentation of visual examples for feedback to set a design direction.
  • Logo - A logo is one of the first things that consumers will see. It’s the cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3 logo concepts to present to you. The chosen concept will be applied to mock products to test how it would work in the “real world.” Includes a final bundle of source files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
  • Color Palette - Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexadecimal codes provided.
  • Messaging -  A tagline, headlines, or go-to phrases that convey meaningful ideas about your company.
  • Typography - Recommendations for brand fonts, with examples of how to use them.
  • Graphic Elements - Graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme. Applied to mock applications to illustrate how they can be used.
  • Brand Style Guide - A multi-page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.
  • Website Design Layout - Your website is the home for your business. It’s where the majority of your marketing campaigns will point to. A strong layout strategy with visual assets that encompass your brand will be sure to captivate your audience. (Design only, Does not include development.)
  • Social Media Kit - Visual assets such as profile images, cover images, and post designs for Facebook and Instagram to keep your online presence consistent with the integrity of your brand.
  • Stationary Kit - Visual design for business cards, letterhead and half page sales/marketing card.

$5,000

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