I worked my way up from sketching out drawings on the back of shipping labels in the warehouse around 2002, to then moving into the art department as a production artist creating vector art for screen print and embroidery by 2003.
This art department was filled with great designers, and a cool art director that all helped develop my skills. The more I learned, the more my passion for graphic design grew and so did my efficiency. In 2006 I became lead designer.
After a few years, changes in the company occurred. I was promoted to art director in 2010, whos responsibility was to over see the in-house and freelance design team. This was a nice change because as lead artist, you usually took on the bulk of the production work as well as correcting the mistakes of the junior designers. Let's just say, your keyboard shortcuts got to be on point. In this new roll I developed my budget and time management skills while keeping work delegated to the right designers making sure deadlines were met.
In 2015, I gained a new outlook on design. Working closely with the CEO on various projects, I was exposed to the business aspect of things. This lead to continuing my studies in business management and marketing, which influenced me to focus my creative skills on logo design and brand identity. I got hooked on the notion of helping entrepreneurs bring their ideas to life by solving problems and strategizing the who, what, where, and whys of the business before any visual assets are created.
"When the research is complete the graphics will appear."
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